Instagram is an extremely interesting advertising medium for companies.
Now let’s take a look at Instagram’s specific numbers, which, to begin with, are really impressive. Apart from Snapchat, there is currently no other social network as interesting for advertisers as Instagram.
Numbers about the users
A short time ago Instagram finally hit the 1 billion active user.
What is an active user? An active user is a user who logs on to Instagram at least once a month.
75% of users are from outside the US.
The 400 million users post over 80 million pictures per day ! This means that the average user posts 0.2 pictures per day. In other words: on average, he posts a picture every five days .
Instagram users are very active
This is also proven by the 3.5 billion likes that are given every day. This means that each picture receives an average of 43.75 likes! Most of the pictures received less than 10 likes on Instagram.
The comparison with the active users and likes also shows that the typical user is very active on Instagram, because he gives 8.75 likes per day .
This young target group is gradually turning its back on older social networks such as Facebook and Twitter. So if you want to reach the young target group, you should stop sticking to Facebook and follow the trend.
Social networks like Instagram and Snapchat are becoming more important for the younger target group.
A study of the login behavior of Instagram users shows that Instagram is used really intensively. A total of 49% of users log into Instagram at least once a day.
28% even use the network several times a day !
The average user should also spend 21 minutes a day on Instagram . Longer than on any other social network.
The most popular categories on Instagram
The most popular categories on Instagram are without a doubt the lifestyle and fashion categories. Cars, nutrition and travel are also very popular topics on Instagram.
The social network is really ideal for companies in this area, as the community is particularly interested in content of this type. There are quite a number of brands that have been able to gain a lot of followers and buyers just by using a Instagram influencer agency such as the LMG Media, and their own high-quality images.